Customer Lifetime Value (CLV) Calculator

Calculate how much each customer is worth to your business — then see if your acquisition costs stack up.

Calculate Customer Lifetime Value

Average $ value per transaction or project
How many times a typical customer buys per year
How long a typical customer stays with your business
Customer Lifetime Value
—
—
Annual Revenue / Customer
—
Customer Lifespan
—
Purchases / Year

Gross Margin-Adjusted LTV

Revenue minus direct costs, as a percentage. Service businesses often 60–80%.
Gross Margin LTV
—
—
Revenue LTV
—
Gross Margin
—
Profit per Customer

LTV:CAC Ratio

Use results from Simple LTV tab, or enter manually
Total marketing + sales spend ÷ new customers acquired
LTV:CAC Ratio
—
—
Customer LTV
—
CAC
—
Payback Period

Get AU Industry LTV Benchmarks by Sector

We'll email you average CLV benchmarks across Australian service industries — health, trades, consulting, professional services, and more.

✓ You're in — benchmarks on the way.

Want a Done-With-You Marketing System? MarketingAI — $149 once-off setup.

LinkedIn content calendar, outreach templates, and email nurture sequence — built to your business. You run it. No retainer.

Get the $149 Setup →
Outcomes vary by business, market, offer quality, and execution consistency. MarketingAI configures and delivers marketing systems — results are not guaranteed and depend on how the client uses the system in their specific context.

What Is Customer Lifetime Value (CLV)?

Customer Lifetime Value (CLV or LTV) is the total revenue you can expect from a single customer over the entire relationship with your business. It's one of the most important metrics for Australian service businesses — it tells you exactly how much you can afford to spend acquiring each customer while still remaining profitable.

The basic formula: LTV = Average Order Value × Purchase Frequency × Customer Lifespan. For service businesses, this shows whether your pricing and retention strategies are set correctly.

The LTV:CAC ratio compares your customer lifetime value to your customer acquisition cost. Australian service businesses typically target a 3:1 ratio — meaning each customer is worth at least 3× what you spent to acquire them.

AU Industry LTV Benchmarks

These are indicative benchmarks for Australian service businesses. Actual figures vary by market, pricing, and retention.

Professional Services
$8,000–$25,000
Accounting, legal, consulting
Health & Allied Health
$2,500–$8,000
Physio, chiro, psychology
Trades & Construction
$3,000–$15,000
Plumbers, builders, electricians
Business Coaching
$5,000–$20,000
Executive and business coaches
Marketing & Creative
$4,000–$18,000
Agencies, freelancers
Real Estate
$10,000–$40,000
Sales commissions + repeat